HELLO, I'M BRETT. I HELP ORGANIZATIONS
Develop breakthrough brand stories, campaigns, and products
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My role is to partner with strategy leaders to set the stage for growth
"We asked Brett to write brand and innovation strategies for our U.S. retail portfolio. The way he blended consumer research findings, culture analysis, and competitive forces into strategic plans was really impressive. The recommendations he crafted put High Liner in an incredible position for growth."
Vice President of Marketing, Recipe Unlimited Corporation (former U.S. Portfolio Manager at High Liner Foods)
15+ years of ad agency and brand consultancy experience working across North America
Belief: Brands create relevance by uncovering and harnessing hidden patterns in culture
Ways that I can help out
BRAND & COMMS
Brand naming
Brand story/DNA
Brand architecture
Brand muse / persona
Communication strategy
Campaign strategy
PRODUCT & INNOVATION
Cultural whitespace mapping
Portfolio gap analysis
Portfolio strategy
Product & service concepts
Digital product design
RESEARCH & INSIGHT
IDI / group moderation
Mobile ethnography
Opinion leader analysis
Media story analysis
Semiotic analysis
Concept exploration
